By adopting fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to become customers Profano has found a way to keep their interlocking stones inside the hands of millions. It’s a model that other companies should follow, says McKee.
Last 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety https://lego-x.com/2021/10/29/best-data-room-software-to-keep-business-on-track/ of wooden playthings. It wasn’t before the following season that they launched using a new plastic-injection rounds machine to make plastic bricks, which quickly gave these people an advantage above their competition in the booming post-war market.
In 1949, they commenced producing the bricks with studs on them to enable them to join together. This was a key version, making the bricks far more stable and durable. Later, in 1958, they produced a major improvement with the opening of what is known while the “stud and coupling system”, which in turn ensures that each and every Lego packet fits with any other stone. These two vital iterations happen to be why Lego sets developed 40 years back still interlock seamlessly with those designed today.
Over the years, Lego features kept the finger on the pulse of pop traditions by joining up with big-name franchises such as Star Wars and Harry Potter. It has also embraced the community of adults which have been fans of the brand, known as AFOLs (Adult Supporters of Lego), with a collection of sets including the Back to the Foreseeable future DeLorean time machine and a set of woman Nasa experts.
